Dodge Brings Aboard Vin Diesel for Ad Campaign

In the last 15 there are few current film franchises, if any, more popular than "The Fast and the Furious" movies, almost all of which star actor Vin Diesel. Here at Heritage Chrysler Dodge Jeep® RAM Owings Mills, we are very familiar with Diesel and all the great Dodge Charger and Dodge Challenger models that his "F&F" character Dom Toretto has driven in the movies, and that's why we were so thrilled to see the automaker team up with Diesel for the automaker's new "The Brotherhood of Muscle" ad campaign.

These new television commercials, as you can imagine, feature Diesel pounding the pavement behind the wheel of some truly impressive Dodge (and Dodge SRT) models, just like he does in the movies. For that reason, he's an ideal spokesman for an automotive brand in which he clearly believes.

"Dodge and SRT vehicles have an attitude and presence that provide their owners with much more than just transportation," said Tim Kuniskis, Head of Passenger Car Brands - Dodge, SRT, Chrysler and FIAT, FCA - North America. "As Dom Toretto, Vin has played an integral part in the development of the Dodge attitude, since his 1970 Charger appeared in 'The Fast and the Furious.' It is very fitting to now have Vin become an official member of the Dodge brand family."

Keep your eyes peeled for the new Vin Diesel commercials, which started airing at the start of May, and as always, if you'd like to check out any of the 2017 Dodge cars you see in those ads, come on down to your Dodge dealership serving Owings Mills, MD any time for an up-close look!